Apple accused of ecological washing in the American process

A freshly submitted process claims that two Forest projects that Apple quotes to claim to compensate for carbon emitters would increase the same, regardless of the technology company involvement. — A freshly submitted process claims that two Forest projects that Apple quotes to claim to compensate for carbon emitts would increase the same, regardless of the involvement of the technology company.

A group of Apple Watch buyers have filed a process in Silicon Valley, accusing the technological giant of exaggerating how ecological the ecological production of smart clothing is.

A civil process submitted on Wednesday claims that two nature -based projects that Apple cites to support carbon neutrality claims are areas where trees would be growing, regardless of whether the technological company has been involved.

“Apple carbon neutrality claims are false and misleading, because both projects do not offer authentic and additional carbon discounts,” says the costume.

However, Apple rejects statements, saying that AFP on Thursday that the company “drastically reduced Apple Watch emissions by over 75 percent and invest significantly in nature -based projects to eliminate hundreds of thousands of carbon tons from the air.”

The American technological giant claims that it has withdrawn 485,000 metric tons of carbon dioxide equivalents mainly through the Chyulu Hills project in Kenya and the Guinan project in China, according to the process.

The Chyulu Hills project intends to generate Carbon loans By preventing deforestation, but is on a land that has been legally protected from 1983, maintains the costume.

The Guinan project claims to have planted trees on a stear ground but the area was already strongly wooded before design It started, according to the costume.

The applicants in this case request the class action status to represent everyone who bought the Apple Watch Series 9, Apple Watch Ultra 2 or Apple Watch.

“Companies are engaged in ecological washing to capitalize on increasing the consciousness of the environment, while avoiding the costs and challenges of achieving authentic sustainability,” the complaint said.

“Requests for carbon neutrality based on compensation are particularly susceptible to ecological washing when companies are based on inefficient or redundant compensation projects that fail to provide authentic environmental benefits.”

Citation: Apple accused of ecological washing in the American process (2025 February 28) taken over February 28, 2025 of

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