Fahim Batliwala, Visionary Driving Simca Advertising Impact Global’s Global

Fahim Batliwala, the founder Simca Advertising, examines the evolution of digital advertising outside the house (Dooh) in India. He reveals the challenges, explores the latest solutions and highlights the innovative trends for brands and advertising agents.

While traditional or static media outside the house (OOH) excels in creating awareness and brand growth, Dooh Publitisd offers a unique opportunity to go through dynamic messaging that involves the public in more significant ways. Unlike the traditional media that concerns a general public, Dooh advertising offers an unprecedented ability to adapt the content, offering personalized experiences for consumers.

The growing population in India of technology consumers, especially in urban areas, is more inclined to engage with dooh advertisements with augmented reality (AR). Brands such as Pepsi and Coca-Cola have successfully used AR in touch points, such as subway stations and malls to create immersive consumers experiences. Such technologies improve the effectiveness of Dooh advertising, making smarter, more training and more measurable campaigns, thus increasing their value for both brands and consumers.

Competition in the OOH global advertising market presents several challenges for India, but the Dooh advertising industry has undergone remarkable increase in recent years.

Simca advertising lit Times Square in New York.

Times Square attracts over 50 million visitors every year, offering unmatched exposure brands to a diverse global audience.

“Dooh advertising in Times Square allows real -time updates and interactive campaigns and audience trigger content. Brands can support this space for time -sensitive promotions, live data integration and event campaigns,” said Fahim Batliwala, founder, Simca Pubise. While Times Square remains a global reference, India has several high visibility locations and high visibility locations that could serve as its own digital advertising centers.

According to Batliwala, although they may differ on the scale and the impact of the media, the elements of Times Square advertising can be successfully adapted to Indian cities. Potential locations include BKC in Mumbai, Delhi’s Connaught Place, Cyber ​​Hub in Guragram; Mg Road and Brigade Road from Bengaluru, Kolkata’s Park Street and Salt Lake Area, Hitec City Gachibowli in Hyderabad.

However, the replication of the success of Times Square comes with challenges. Indian cities can create their own “Times Square effect”, offering OOH impactful campaigns.

The Simca Advertising Entrance to the New York advertising market with brands such as T10 and Rustomjee, was a strategic movement that requires strong partnerships and market adaptability. Competition in a location with a large stake, such as Times Square, meant the browsing of global competition, while ensuring impactive ad plants.

The advertising feels its mark on Times Square in New York, taking Indian creativity abroad. www.simcaadfertising.com

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