Made in Africa: Why it’s time to rebraw Africa

Of Traffic light Africa

Photos: Wikimedia Commons

African countries must create an “Made in Africa” ​​agenda and adopt an “African African Act”, argued an expert in branding in a new traffic light.

It is in the interests of Africa to build resistant and competitive brands, wrote Ikalafeng, founder and president of the Africa brand, an initiative to stimulate the visibility of African brands.

He indicates the precedent established by the US with its American American law of 1933, which has legislated that at least 50% of the total US government acquisition and its agencies must be “Made in America”. Now is the time for the African Union to help lead a similar agenda to the continent, Ikalafeng said, “to catalyze and inspire African entrepreneurship and increase the solutions led by Brand Africans. “

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