Artists and creators need to focus on content now more than ever: that’s why

For years, Instagram felt like a slow grinding – an incremental growth marathon in which only those with connections in the industry or tireless consistency had a real blow to the construction of an audience. Meanwhile, Tiktok changed the game, proving that virality could happen overnight. Now Instagram is leaking to keep up and, for the first time, give artist and creators a real blow to explosive growth.

If you are serious in sharing your talents with the world, then continue to read.

The game has changed

The newest updates of the Instagram algorithm (from February 2025) have introduced what can only be described as a viral inspired by Tiktok. Tursates are sent to foreigners who do not follow you and, if they are committed, your content has the chance to spread far beyond your followers. This type of organic coverage was once unknown on Instagram. But now, the playing field is wide open – if you are willing to step and play.

Here is the truth: artists and creators have never had so much power over their own destinies. The only ones who lose are those who refuse to adapt.

If you sit on the edge, thinking: “I don’t want to look scary,” remember: it is only until it works. And it will never work if you do not commit to post at least 10 videos per month. Videos do not have to be 4K cinematographic, in fact, they should not be! The public now wants relatives and BTS more than ever.

During the day, you needed a DSLR room, Photoshop, skills and other barriers to grow on social networks. Now, simple videos like talking to the camera or posting a funny thought can get millions of views.

Instagram and Tiktok also prioritize the content saved and/or shared, so that the reportable content that can be shared between friends or saved for later, are important for your account to be recommended more often.

Hook rule: The key to virality

The first five seconds of your video determines everything. If you do not attract attention immediately, your content is dead on arrival. Each great piece of viral content with nails with the three essential hooks:

The editor’s choices

1. Title hook (text on screen) – This must create immediate intrigues. Think about the bold legends you see on Viral Tiktoks: “I can’t believe this happened …” or “This artist has only changed the game.” Make people curious enough to continue to look.

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2. Visual hook (how the video begins) – The first frame matters. Open with a striking image, a dramatic zoom, a facial reaction or an unexpected movement. The goal is to visually force People to cease the parade.

3. The audio hook (The Sound Rawing) – The sound is half of the experience. Whether it is a trendy song, a captivating voice or an emotional impact sound, make sure your audio is attracting attention instantly.

Never let the fear of judging hold you back

One of the biggest barriers that prevents artists and creators from posting is the fear of judgment – either from family, friends or foreigners. But here is the truth: if you leave the fear of what others might think control you, hand their power over your future.

Every successful creator you admire had to push that fear. They had to ignore doubts, side eyes and people who did not “get it”. The reality is that most people are too focused on their own lives to care as much as you think they do. And those who judge? Their opinions do not pay your bills and do not build your dreams.

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The only thing that matters is for you. Constant posting. Learning from your mistakes. Improvement with each content. The more you post, the less you care about judgment – and the more confident you become in your job.

The difference between those who do it and those who don’t? Those who succeed refuse to let fear dictate their actions. They create. They share. I grow up. And finally … wins.

You control your own destiny

The days of waiting for a disc label, a manager or a plug of the industry to change your life have ended. Now you have direct access to your audience. The question is: will you take advantage of it?

If you do not post regularly, not because you are Too cool for social media. It’s because you are afraid to look stupid. But guess what? Every artist, influencer and viral creator that you admire once felt the same. Difference? They posted anyway.

This is your time. Don’t lose it. Start creating. Start posting. And most importantly – start sharing your gift with the world.